So as some of you may know, after four decades of theatre making, I am now training myself in the wild world of producing. My first attempt is to attend Artour and ‘sell’
HOME: A Story of Belonging
MARGI in the Redwood Forest
PHOTO AND ART INSTALLATION BY BEV JENSEN
First of all, here is a glimpse of what HOME is: I wrote these notes as an introduction to the performance excerpt, twelve minutes of a collaged version of HOME: to remind some of you who have seen the show, and to whet the appetite of those who have not yet seen it. Due to time limitations it could not be used, so hey, I will publish them instead!
The idea of HOME, a story about belonging, began when my youngest daughter was living in Palestine, witnessing homes being bulldozed and people being removed from homes where they’d been living for generations.
It was in stark contrast to life in Brisbane: “the place we love to hate and hate to leave”…
And so in 2011, I gathered a team of dedicated artists and we began our journeys HOME.
• 3 creative developments in Chicago, Mexico and downtown Brisbane at Metro Arts Theatre
• An indie season up the hill at La Boite
• A Gold Matilda Award and multiple other nominations
• The creation of a new company “Force of Circumstance” – Queensland’s 1st specifically multi-generational theatre company
• Secret ongoing negotiations for another Brisbane season in 2015 (Shhh)
• The HOME team are ready to share their work throughout Queensland and to hear more stories of HOME from around the State: so here we are at ARTOUR SHOWCASE!
SO, WHAT DID I LEARN?
1. ARTOUR caters extremely well!!!!!!!!!!!!!!
The Ab.Fab. Catering Team did a brilliant job at keeping the wolf from the door: and I was hard to please, being a coeliac. Thank you Ab.Fab!!! Brilliant!
2. JO CURREY, ARTOUR’s Tour Producer, was a terrific organiser of the event: Jo answered tens of emails, sometimes on a Sunday evening! I was researching in Greece until five days before the showing, so everything was arranged at the oddest times, yet Jo still managed to address each issue with enormous care and respect.
3. PREPARE PREPARE PREPARE: As a new producer, I think I needed to write to the Presenters of shows BEFORE the conference. The producers who had toured before had a HUGE advantage in that they knew who the folks were who presented work.
I had no idea!
Meetings were happening everywhere, except in my ‘own back yard’! I think this is easily rectified by getting a list of the presenters who are coming to Artour Marketplace, and sending them a friendly hello.
4. BE ON TIME: Due to ridiculous jet lag I missed the opening session. As a result I felt an hour or two behind all day! Make sure you are there early enough so you get the lay of the land BEFORE the action begins.
5. GET CARDS PRINTED, both postcards and business cards: these were a great asset. I went on line to Vistaprint. Being a newbie, it had to be simple. And it was: I selected a design, filled in my details and pressed send. In three days I had cards and postcards delivered to my door!
6. FIND A PRODUCING MENTOR: this is a hard gig, though extremely friendly. With colleagues supporting you, it is much easier for the Newbie. By email, I had approached two wonderful women who were very skilled at producing. Both of them offered very useful advice, not only beforehand but throughout the actual day.
7. DON’T TRY TO DO IT ALONE!!!!!! I have marvellous creatives who came on board to create HOME’s visual presentations, set up the selling table and the performance as well as ‘call’ the performance. Bring your theatrical community with you!!!! It means that you can just put on your performer hat when the performing time comes. Have your creative team help work the crowd!
8. FOLLOW UP IMMEDIATELY: again, work collaboratively. Leah Mercer, my working partner, and I write collaboratively: I write something, send it to her, she adds to it, sends it to me and this continues till we are satisfied. Theatre making is a collaborative art form, and I think producing has to be collaborative also!
9. DON’T PANIC: i think a lot of work can be done after the fact. Four companies (including HOME team) were chosen to show a short extract of their work in the evening after dinner break. This happened four hours AFTER the presenters had gathered together to discuss what they were interested in purchasing: now this was a difficult thing to hear! We had not even shown our work!
After voicing our concerns, we were assured that this would be addressed, and I feel confident it will be. I approached the creative broker of Artour, Luke Harriman after my showing, presented him with a hard copy of HOME: a Story of Belonging’s Presenters Pack (with all of the workshop material as well as the details of our performance:
http://www.artour.com.au/files/documents/HOME_Force%20of%20Circumstance_Presenter%20Pack.pdf) and will follow up within 24 hours.
10. ENJOY YOURSELVES!!!!! It really is a friendly crowd. Everyone is out to do a good job and Artour was so enthusiastic as they embraced this new approach to the marketplace. Because I am a newbie, I don’t know what used to happen, but I know now that with preparation, energy, enthusiasm and a sense of humour, only good can come out of this.
Congratulations Artour for a strong experience. You will be hearing from us!!!!!
Margi and the HOME TEAM